This effort has a long story. Alexandra joined the Air Force Intelligence School in 1993 as a young cadet. With the years an idea of a better way to analyse the world started forming. The computer revolution took off, but somehow we were not able to take full advantage of its capabilities. What if we could handle all forms of content when doing analysis and use that same content efficiently to tell inspiring stories that gets the message through?

We believe in a world where decision makers use analysis based on facts. Analysts contributes to the understanding of the world and we need to empower them so they can spend less time managing content and instead use more to think and share that understanding using factual stories that engage.