Content Perspective

Presented during EMC World 2008 by: John McCormick, GM Knowledge Worker Business Unit

Today’s Problem: An information Explosion
The nature of content management has changed, IM, email, videos etc
Spend so much time finding things…

Who is the Knowledge Worker?
– Work in different or remote locations
– Create and work with a variety of different content
– Engage in dynamic work processes that change frequently
– Work in teams to get their job done
– Need access to managed content in their everyday application

A wide variety of interface for people to work from, spaces, wikis, powerpoint, outlook etc

KW Challenges
– Proliferation of information silos
– Work in many dispersed teams
– Finding the right information
– Seeing the relationships between types of information
– Organizing and sharing information
– Ensuring information is always accurate
– Adhering to IT-requirements for compliance and governance

IT Challenges
– Volume both in volume but also types of information
– Users are always connected – how to you do maintenance and upgrades
– Enpowerment – expect on-the-fly customization capabilities
– Control – Corporate regulatory concerns

Traditional KW Solutions
– Create silos of information
– Same info stored in multiple places
– Multiple search engines & queries
– Users re-invent wheel out of frustration
– Create solutions
– Complex interfaces are more than what users require
– No immediate access from remote locations
– Rely on yesterday’s technology (email, shared drives)

Four pillars of KW
– The Platform for Web 2.0
– Web 2.0 client
– Intelligence from information
– Access anywhere

The Platform for Web 2.0

Wikis, blogs, RSS managed as objects
Everything exposed as web services
Can be leveraged in any UI (purpose-built, partner, portal etc.)

Enterprise Scale
Built on a repository that can scale to billions
Wide array of platform services
Can interoperate with other CMA soltions like TCM
Any object can be retained, made a record, archived, published

Services-enables
Available to .Net and open environment
From a very chatty API to a less chatt SOA-based interface
Support a wide array of dispersed networks through BOCS
Extensible services for added functionality

Vision for Enterprise CM with Web 2.0
– Author & Publish (Blogger, Youtube, Wikipedia, Flickr) – Ratings on Content, IRM Security. Team Wikis, Collaboration
– Organize & Manage (Digg, del.icio.us) – Guided navigation, Tagging of items, Classification, Personalized Views
– Network & Access (LinkedIn, Facebook, Myspace, iPhones) – Enterprise Ready, Secured off-network, Mobile access, scalable infrastructure, Retention & governance

Pre-configured:
– Object models
– Taxonomies
– Business Processes
— User Experiences
– Retention Policies

BOCS Make sense for the KW Platform – ease the user experiences
BPM
Retention Policy Services
De-duplication
Archive

Web 2.0 Client

Personalized
– Simple to configure
– Include information to you
– Easy to use interface

Team thru Enterprise (Scale)
– Customizable team workspaces and templates improve efficiency
– User Management of Communities
– Ability to locate experts within an organization

Extendable
– Ability to mashup external information sources
– Components can be extended & created by partners and customers

Magellan Essentials
– No cost client
– Team workspaces
– Access control
– Library Services
– Guided navigation
– Content Templates
– Lifecycles

Full client
– Low cost client
– Wikis, Blogs & RSS
– Extranet Support
– Personal Spaces (Team Members)
– Tagging (Tag clouds)
– Federated Search
– Visualization
– Workflow

Multiple Patterns of Collaboration Supported

– Org/LOB/Deparmental
– Team & Project Oriented
– Individual (Ideation)

Information Intelligence

-Expansive Search
Both through EMC or own UI for ECIS
– Analyze & Classify (spot key concepts, detect relationships accross information assets
-Visualize (timeframe etc)

Smart Searching
– Indexing (real-time search results)
– Security (even for outside sources)
– Scalability

Tagging
– User created
– Folksonomies
– Change over time
Rule.based classification
– Metadata qualifiers
– Confidence weights
Semantics.-based classification
– Better linguistics support
– Derives the “gist” of the document
– Monitors designated information sources and provides updates
– Extracts key insights from text based on linguistics and indexing technologies

Visualization (Recommended, Indexed, Personalized, Aggregated, Guided)
– Expertise Location
– Mash-ups (google maps)
– Personalized Navigations
– Tag clouds

Work Wherever
– Offline support (synched to My Documents folder)
Use familiar tools
– MS Office, Adobe Creative Suite and beyond

Bring ECM to the desktop
– get control of email and files on the desktop
– Enforce corporate policies

Used iPod-iTunes metaphors for how the mobile client worked 🙂