Being in the Enterprise Content Management business means that we all care about metadata and tagging. So do I, but also from a more personal perspective. It is important for me that people call me ”Alexandra” and not ”Alex”. I know that people sometimes pick short or petnames for people maybe because it is easier to say it or so, but for me it is important to have a name that is feminine. Alex is also a name that is on the Swedish list of so called gender-neutral names. Since I struggled so long to be the woman I am today I do not want people to wonder if this person called Alex could be a man before they have even met me. That makes it harder for me to be who I am.